Born in the Dirt
Where the West is Alive
Where the West is Alive
This garment-dyed hoodie brings a grounded, no-nonsense attitude to cold days. The heavy, relaxed fit feels substantial and warm without being stiff; the ring spun cotton blend gives a soft, brushed touch against skin. On the chest, distressed “No B.S.” lettering speaks plainly and confidently. A weathered longhorn skull on the back adds worn-Wild West Character — like a favorite jacket that’s been on every road trip and bonfire. The lined hood, ribbed cuffs, and half-moon back patch keep the shape and comfort long after repeated wear. Wear it around town, at the campsite, or layered under a coat when the wind picks up — it settles into whatever you do with quiet grit.
Product features
- OEKO-TEX Standard 100 certified for sustainable manufacturing
- 80% ring-spun cotton / 20% polyester midweight fleece (varies by color)
- 2-piece jersey-lined hood and roomy pouch pocket
- Dropped shoulders and classic relaxed fit with tear-away label
- Produced in FLA and WRAP-certified facilities (socially conscious manufacturing)
Care instructions
- Machine wash: cold (max 30C or 90F), gentle cycle
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean